Saliro CRM system application serves as a basis login point and supports multiple White Label interfaces. Saliro partners can modify basic design and predefined functionalities of their app interface based on their business case and needs. Main purpose of the application is to serve as a marketing and retention tool that aids our customers with their communications with partners, clients or employees. The application supports various functionalities, such as: Digital loyalty card that gives personalized discounts off and online, loyalty points collection, localization and directions to company branches/sale points, etc., push notifications services, cloud, QR/bar code reader, multiple languages, etc. Access to application is referrer code restricted and users should provide referrer code upon registration in order to login to a specific White Label app content. One user may have access to more than one WL.